Another food giant has entered the metaverse. Wendy’s announced this week that beginning April 2, anyone with a Quest 2 headset will be able to visit their metaverse restaurant in Meta’s Horizon Worlds.
The property consists of three parts:
- The Metaverse Restaurant Where Customers Can Win IRL Food
- A basketball court in the Buck BiscuitDome
- A Fanta filled park fountain
There will also be a giant statue of Wendy’s mascot in front of the door. In an Oculus blog post, the writer mentions that there will be Easter eggs (special rewards) scattered throughout the restaurant.
In a blog post, Carl Loredo, CMO of Wendy’s, said Wendy’s tries to meet fans in unconventional and unexpected ways. These ways include the unique ‘social media, gaming and engagement’ approach.
People familiar with the “Wendyverse” say this is “Phase 1” and there could be more creation and outreach in the months and years to come. Wendy’s has partnered with Facebook’s parent company Meta to handle the design and implementation of the Wendy metaverse projects.
What will Wendy’s do for customers through its Wendyverse?
Wendy’s metaverse has been dubbed a “citizen-powered VR adventure,” but it remains to be seen how the company will integrate it into its operations. For now, users can make the kid “dance,” shoot half-court shots at the Buck BiscuitDome, and use the cannon that shoots at T-shirts in the same basketball venue.
One utility Wendy’s can use is for customers to order food directly from its VR restaurant. Then Wendy’s can have the food delivered personally. That would give Wendy’s VR restaurant some extra functionality and integrate the virtual world with the physical one. McDonald’s explored that ambition when it registered trademarks for Web3.
Another industry proposing a mix of virtual and IRL activities is none other than finance. Several banks have flirted with opening branches in the metaverse in preparation for providing IRL services in the virtual environment. JP Morgan, who said the metaverse could represent a $1 trillion opportunity, has opened its headquarters in the Decentraland metaverse.
Wendy’s has also chosen to break the status quo and go with Meta’s Horizon Worlds, which many say will be a closed metaverse. There’s no telling how that will affect the number of people visiting the restaurant or whether the business will be profitable in the long run.
For now, it’s another big name setting up shop in the metaverse, signs that the momentum behind Web3 isn’t slowing down.