Walmart Enters the Roblox Metaverse

American retail giant Walmart has officially entered the metaverse. Today, Monday, September 26, two experiences called Walmart Land and Walmart Universe of Play will debut on the popular gaming platform Roblox.

Here’s what we know about the immersive experiences so far:

  • Walmart Land includes an obstacle course with items from beauty brands like Bubble and Uoma by Sharon C and a virtual dressing room to try on fashion from lines like Free Assembly.
  • In October, the virtual space will host a virtual concert called “Electric Fest,” featuring Kane Brown, Madison Beer, and Yungblud.
  • Universe of Play features top toy items for the upcoming holiday season, including Razor Scooters, Paw Patrol and Jurassic World characters. There will also be a hot air balloon that drops toys, a shop with virtual merchandise and other games.
  • LOL Surprise! and Skulllcandy headphones are two national brands included in the metaverse experience based on their popularity with Roblox gamers and the younger generation.

In December, Walmart filed for seven cryptocurrency and NFT-related trademarks with the United States Patents and Trademarks Office (USPTO). However, it doesn’t look like Walmart will use those trademarks to monetize its immersive experiences in Roblox. Instead, users can play free games and earn rewards and tokens to use on virtual merchandise.

Walmart has been experimenting all year with new ways to reach customers, from live streaming events on Twitter, YouTube and TikTok to developing an augmented reality (AR)-powered tool on Pinterest that lets shoppers see how furniture and other items are in their store. store would appear. houses.

According to William White, Walmart’s chief of marketing, Roblox is a testing ground for Walmart as it contemplates its next move in Web3 and the metaverse. In the future, Walmart may try to turn its virtual experiences into online purchases or real visits to its stores. He added that the immersive experiences on Roblox are designed with Generation Z in mind.

Roblox builds in the bear market

Walmart’s partnership with Roblox is a big deal, but it’s not the only thing going on in the gaming metaverse. At Rarity Sniper, we reported on several brands and companies that have set up shop in the virtual world of Roblox. Here are three of the most recent headlines.

A few weeks ago, iHeartMedia, the leading audio media company in America, launched an experience in Roblox that combines games, concerts, quests and more. The company, which partnered with State Farm and Intel on the project, plans to host concerts and podcasts in iHeartLand’s town square.

Next, Chipotle Mexican Grill launched a new menu item through a gaming experience in Roblox. Users who entered the Chipotle Grill Simulator experience could participate in a cooking challenge and earn BURRITO BUCKS, which unlocks exclusive virtual items and clothing inspired by the new Garlic Gaujillo Steak.

Finally, in September Hyundai Motors India launched its latest vehicle, the Venue N in Roblox. Users could “test” the vehicle in the metaverse and participate in immersive games, including a treasure hunt, photo booth and service center.

While Walmart says the new experience in Roblox is just a test, attracting the retail giant is a huge win for Roblox and could help it maintain its position as one of the best metaverses — especially if it’s Walmart for a long time to come. partner can keep term. We keep our eyes and ears open for new news in Web3 from Walmart and Roblox.

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