Event ticketing giant TicketMaster has registered Web3 trademarks for non-fungible tokens (NFTs) and digital collectibles with the United States Patent and Trademark Office (USPTO).
The news was announced on November 21, 2022 by Licensed Trademark Attorney Mike Koundoudis via Twitter. The trademarks are for the following:
- Virtual goods and media
- Digital goods created with blockchain-based software technology, including photos, illustrations, images, games and videos
- Virtual experiences in entertainment, sports, popular culture and the arts
- Downloadable computer software and programs for creating, storing, trending, sending and receiving cryptocurrencies, NFTs, crypto collectibles and other tokens
While details are scarce about what TicketMaster plans to do with its newly registered trademarks, the company has been optimistic about Web3 for some time now.
In August, TicketMaster partnered with Dapper Labs to store NFT tickets on the Flow blockchain for Live Nation Entertainment events. The partnership helped the company create a digital wallet and NFT marketplace on its site. With its latest trademarks, the company seems poised to enter Web3 in a big way.
NFT ticketing is heating up
TicketMaster is the largest global event ticketing company in the world, so the news of it going all-in on Web3 technologies is huge. But TicketMaster isn’t the only company using NFT and Web3 technology for tickets and events. At Rarity Sniper, we’ve covered several NFT ticketing stories. Here are a few.
First, the NFT platform NBA Top Shot auctioned 30 NFTs that granted VIP access to the National Basketball Association (NBA) All-Star Games. Fans with NBA Top Shot accounts could bid on the NFTs and holders enjoy VIP access to every All-Star Game from 2023 to 2027.
Then, in May 2022, iconic boxer Floyd Mayweather sold NFT tickets for his exhibition match with Don Moore in Dubai. NFT ticket holders received instant access to live streams of the match, as well as limited edition 3D collectibles, memorabilia and ten photos from the event.
Finally, the National Football League (NFL) expanded its NFT ticket program into the 2022-2023 season. NFL fans could get NFT tickets for all regular season games in Week 1, and the NFL stipulated that each team must offer NFT tickets for at least three home games.
Because NFTs prove ownership and can be linked to physical goods, they become especially useful in the ticketing industry. TicketMaster’s move to register Web3 trademarks shows that the global event ticketing leader has big plans in the space. We keep our ears to the ground for new stories about the company building in Web3.