The World’s First Food Metaverse Launches in the US

OneRare, the first food metaverse, is officially launched in the United States after success in other parts of the world. Created by husband-and-wife team Gaurav Gupta and Supreet Raju, the metaverse includes virtual food experiences, non-functioning food tokens, and a network where foodies can interact regardless of geographic distance.

OneRare has numerous uses of Web3. First, there are several zones that users can explore, including beaches, forests, and lakes. There are also “Dish NFTs” where players can collect virtual ingredients and assemble digital recipes. The Dish NFTs can be exchanged for digital artwork or, in the future, for real meals at IRL restaurants.

Supreet Raju, the co-founder and CEO of OneRare, said the metaverse can “bring us closer together” so that we can “share our culture and our food.”

The husband-and-wife team may try to model OneRare after other top metaverses in one particular aspect: the common ground where users and brands meet and interact. As Raju added in the announcement, with the “Foodverse launch” there is now no reason why brands and the end consumer can’t “come together” in this “secure and virtual setting.”

The Metaverse could be the next frontier for businesses

Raju’s mention of a “common ground” where consumers and brands can meet and interact is reminiscent of the hopes of many companies diving into the metavers. In recent months, dozens of top companies have bought land, trademarked or participated in virtual events that they likely hope will help raise awareness of their brands, especially among younger age groups. These companies include:

  • Fenty Beauty: Trademarks related to beauty products
  • Estée Lauder: Acting as Exclusive Beauty Sponsor of Decentraland’s Fashion Week
  • Miller Lite: Buy a plot of land in Decentraland and build a virtual bar
  • Gucci: Buying land in The Sandbox to create experiences on top

The metaverse has great appeal to top companies when for no reason other than no physical goods are needed to create digital products. Companies can also replicate the products as needed per demand.

And it’s not just companies that are feeling the metaverse FOMO. Entire countries are spending resources or preparing to plunge into the metaverse. These investments include South Korea’s investment of more than $180 million in a state-sponsored metaverse and Turkey’s allocation of $19 million to move its education sector into the virtual landscape.

For now, time will tell whether Foodverse, OneRare’s platform, will be as successful as the top metaverses like Decentraland and The Sandbox. One thing is certain: the metaverse concept shows no signs of slowing down.

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