The Sandbox is teaming up with celebrities, brands on Metaverse LAND Sale

Do you want to live next to your favorite celebrities and brands?

Soon you can.

The Sandbox is teaming up with celebrities and big brands for a three-part LAND sale in the metaverse. The virtual real estate will be auctioned in three thematic waves, starting on Thursday, November 24 and continuing through early 2023.

The three-part LAND sale event kicks off with California Dreamin’ – a California themed LAND sale event in collaboration with Faze Clan, Tony Hawk, Playboy, Snoop Dogg and the Marathon Clothing brand. It features 21 ESTATE auctions, 237 regular LANDs and 68 Premium LANDs. To participate in the inaugural auction, users must have at least 1,011 SAND in their wallets (approximately $550 at the time of writing). Users are also limited to one digital asset purchase per person.

Anyone who misses the first LAND sale has two more chances.

The second themed LAND sale, The Galleria, kicks off December 1. The Galleria is an urban chic zone in collaboration with Cipriani, L’officiel, Paris Hilton and TIME. It will feature 15 estate auctions, 303 Standard LANDs and 44 Premium LANDs. This ‘posh’ neighborhood may not be for everyone. In that case, there will be a third and final LAND sale.

The three-part LAND sale ends with Voxel Madness. Voxel Madness is a gaming neighborhood — or “virtual arcade” — featuring brands like Cut the Rope, Dogami, Hermit Crab Game Studio, Voxies, and more. It will open in 2023 with four ESTATE Auctions, 155 Standard LANDs and 22 Premium LANDs.

Gaming companies take control of Web3

The Sandbox isn’t the only player in Web3 gaming. Many Web2 and Web3 companies are getting involved in GameFi, NFTs and more. At Rarity Sniper, we’ve covered these moves and more.

Here are three Web3 game stories you should know:

  1. Sony is developing a new system for in-game NFTs

In a patent filed by Sony, the multinational electronics company revealed it was working on a new system for tracking in-game digital assets using NFTs and blockchain technology. The proposed system would track the creation, use, modification and transfer of digital assets across platforms.

  1. GameStop has teamed up with ImmutableX for gaming NFTs

The retail gaming giant partnered with the Ethereum layer-2 shell network to launch its NFT marketplace. The Gamestop NFT marketplace allows gamers to trade digital trading cards, customizable land parcels, and other tokenized assets. It includes digital assets from Immutable X based games such as Illuvium, Gods Unchained and Guild of Guardians.

  1. Mythical Games launches Web3 Gaming DAO & Foundation

In October 2022, Mythical Games, the creator of the popular Web3 game Blankos Block Party, launched a DAO and foundation focused on decentralization. To join the DAO, one must purchase its 1 billion Mythos ($MYTH) tokens, which provide Web3 game utilities and facilitate ecosystem management. Mythical Games CEO John Linden stated that the move was made to counter criticism that it was “too Web2”.

Gaming is the perfect match for Web3. It has tech-savvy consumers, digital items, and virtual currencies. Forward-thinking companies, like The Sandbox, have recognized this and started staking their claim in the metaverse. And they bring their A-list partners with them.

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