TAG Heuer unveils NFT display feature for its smartwatch

Swiss watchmaker TAG Heuer says its Connected Caliber E4 smartwatch can display and verify NFTs. After Caliber E4 owners download the latest software update to their mobile app, they can connect their watch to a MetaMask or Ledger Live to verify their favorite NFTs.

Similar to NFT profile pictures on Twitter, verified NFTs on the Caliber E4 have a hexagonal border. TAG Heuer says this new feature will work with JPEG and GIF NFTs on the Ethereum blockchain.

According to decode, TAG Heuer worked with members of prominent NFT projects to design the NFT functionality. In addition to the Bored Ape Yacht Club, TAG Heuer partnered with people who had CryptoPunks, World of Women, and Clone X NFTs.

For now, this new NFT feature is limited to Ethereum NFTs stored on a MetaMask or Ledger Live wallet. Frédéric Arnault, CEO of TAG Heuer, hinted that he was interested in developing more Web3 applications.

Despite the reservations of his father, LVMH CEO Bernard Arnault, Frédéric Arnault is a big believer in crypto and NFTs. Shortly before unveiling the Caliber E4’s NFT feature, Frédéric Arnault even bought Bored Ape #4215.

TAG Heuer announced in May that it would accept cryptocurrency for products such as the Caliber E4. Using Bitpay, customers could use their favorite crypto to shop on TAG Heuer’s website.

Interestingly, Frédéric Arnault’s brother, Tiffany VP Alexandre Arnault, is also a huge NFT enthusiast. Just a few months ago, Rarity Sniper discovered that Alexandre Arnault is an official pendant of Tiffany & Co. modeled after his CryptoPunk #3167.

NFT fans have more ways to display their collectibles

While Twitter is still the best site for displaying verified NFTs, more companies are providing ways for collectors to show off their favorite tokens. For example, Samsung has released a new NFT display feature that shares some features with TAG Heuer’s NFT feature.

People who buy one of Samsung’s 2022 Smart LED TVs can set their favorite NFTs to display in ambient mode. At the moment, however, Samsung only allows users to buy, trade or list NFTs from Gemini’s Nifty Gateway.

There are also many social media sites beside Twitter that allows users to prove their NFT ownership. Most importantly, Meta’s Instagram is testing a new NFT feature with select users. Depending on the success of this project, Meta may expand its NFT offering to other sites such as Facebook.

Rarity Sniper has also reported on sites like Linktree and Behance now helping users view, verify and monetize their NFTs.

As more companies roll out NFT integrations, it should be seamless for NFT holders to validate their ownership.

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