Snoop Dogg & Billy Ray Cyrus Launch Song For NFT Drop

Music and non-fungible tokens seem to go hand in hand in 2022. The latest news is that Snoop Dogg and Billy Ray Cyrus are joining forces to launch a hip-hop country single featuring the new Animal Concerts 50,000-piece NFT drop.

Cointelegraph is producing the artwork for the collection, which will be available for purchase on Crypto.com. The NFT comes with several IRL utilities, such as access to concert tickets, backstage passes, merch, and free tickets to Animal Concerts’ “Meta-Concerts.”

In the press release accompanying the issue of Snoop Dogg and Cyrus, Cointelegraph writes that this will not be the last collaboration between the company and Animal Concerts. More NFT collections paired with high profile musicians will follow.

As for the song itself, Billy Ray Cyrus says his philosophy about making music is to have “no restrictions, no rules and no preconceived ideas”. In his words, he likes to think ‘as if there is no box’.

Music NFTs on the rise in 2022

The song isn’t Snoop Dogg’s first introduction to the world of Web3.

Widely regarded as the persona behind NFT art collector Cozomo’ de Medici, Snoop Dogg is an active investor and builder in the NFT and metaverse space. He has collected Bored Ape Yacht Club and CryptoPunks NFTs, released his collection of Snoop avatars titled “Doggies” and pledged to transform the music label “Death Row” into one that produces music NFTs.

Other musicians and players in the music industry also participate. Bob Dylan-founded NFT marketplace Snowcrash recently signed a deal with two of the best record labels in the industry. Warner Music Group has partnered with Splinterlands to enable musicians to create arcade games and generate additional revenue streams.

Musicians have experimented with the NFT format, releasing albums as NFTs or fractionating song ownership so that fans can receive royalties.

Some in the music industry see NFTs as a positive force, capable of reversing the trend in Web2, where musicians struggled to earn a fair wage. Criticism has mainly come at Web2 streaming services, which pay musicians pennies of the dollar and require thousands of streams before the musician can earn a living wage.

Time will tell if the Snoop Dogg and Billy Ray Cyrus song becomes a hit, but there’s little doubt that the train continues to roll for music NFTs and Web3.

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