Sniper Spotlight: Dour Darcels

Dour Darcels is a 10,000 NFT collection of black creatures with spindly legs with round bodies and some big eyes. Despite launching during a quasi-bear market for NFTs, the team has generated enough interest to position the collection above a 0.5 ETH floor, which is notable as many collections have failed during this time.

We sat down with Craig Redman, the collection’s founder and principal artist, to get the scoop on all things Dour Darcels: the history behind the collection, the roadmap, the team’s organizational philosophy and most importantly, how the team provide value to the holders of the NFTs.

Can you talk about the character Darcel Disappoints first?

Redman moved to New York via Australia in 2007 and soon learned that the city was not like it was in the movies. Then he came up with the idea of ​​documenting this ‘new life of mine’, but since he had a background in design and illustration, he decided to create a full-fledged character to represent him. This was Darcel Disappoints, a thin-legged, round-bodied, one-eyed creature who told stories of life in the big city.

A lot of the stories were pretty mundane – getting lonely, going to a big art opening, getting drunk. And while some of them were stupid (Redman says with a laugh), the character got off the ground. Redman believes people found Darcel Disappoints recognizable.

Craig Redman | Credit: Hypebeast

When and why did you decide to take this from a one character show to an entire collection?

Redman first realized he could expand Darcel’s universe in 2012 when he created an exhibition at the famous Colette store in Paris. It was a famous store and Redman was lucky to work on projects there. They had the exhibit on the store’s 15th anniversary and filled the space with 150 Darcel portraits based on famous people. Two of the subjects were Andy Warhol and Kayne West.

It was Redman’s first use of a common NFT collection method – varying properties. To create the 150 portraits, Redman varied hairstyles, accessories and other traits to create differences between the Darcel portraits. Then something magical happened at the exhibition:

People would stand next to the Darcel that best “represents” them and take pictures. Later, they went to the Darcel Disappoints website and downloaded photos and used them as PFPs on social networks.

When Redman first got into NFTs, he thought, “I’ve been doing this for years.” Instead of drawing 150 portraits by hand, he would create 10,000 custom avatars with digital certifications – a real NFT collection.

Darcel disappoints exhibition at Colette store | Credit: Case Studyo

Can you tell us something about your roadmap?

The MO for Redman and his team at Dour Darcels is underpromise and overdeliver. He doesn’t want to make silly promises, especially promises that are impossible to keep, and he’s big on combining IRL utilities with the NFT collection.

One example is the collaboration between Dour Darcels and Colette, which resulted in 25 1/1 NFT PFPs being dropped just weeks after the official collection launched. He sees the Dour Darcels collection as an opportunity to integrate other Web2 companies into Web3, and he comes with existing partnerships such as Colette’s, Coca-Cola and the New York Times.

These established partnerships are a unique feature of Dour Darcels, according to Redman. He has a pre-existing world of contacts in the Web2 and business world, unlike NFT collections starting from scratch.

IKEA’s FÖRNYAD collection, featuring Dour Disappoints | Credit: IKEA

What do you want your holders to get the most from buying a Dour Darcels NFT?

The original Darcel Disappoints was recognizable to people – being disappointed by the little moments in life, having a bit of pessimism, fun and funny, but not always super happy and optimistic.

According to Redman, the challenge in Web3 is to create your own and make that difference, be it aesthetics or mood.

He wants the characters of Dour Darcels to be recognizable to holders and has done everything to make the collection as recognizable as possible. One of the team’s accents has been a 50/50 gender split within the collection, and props have already said that the Dour Darcels collection has some of the best feminine features in the entire space.

Redman tells the story of the couple who found matching Dour Darcels and then placed a photo of their Darcels side by side. A community is already forming around the collection, which creates memes on its own initiative.

Dour Darcels — recognizable and diverse | Credit: Dour Darcels

What are some ideas for IRL tools to add to the NFTs?

Redman has two main initiatives when it comes to IRL utilities, although this focus could broaden over time. The former is best represented in the Colette-Dour Darcels licorice. As part of this, the winners of the 25 1/1 Darcels will receive custom phone cases with the names of their token holders and a QR code linking to Etherscan on the back. This arrangement highlights some of Web3’s best with its provenance, proof and personalization, and Web2’s IRL utility.

Second, Redman hopes to host events where collectors can interact and network in real life. As Redman puts it, these will be events where “the community comes together.”

Colette-Dour Darcel’s collaboration | Credit: Dour Darcels

Do you plan to enter the metaverse and if so, how?

Redman laughs, noting that as they think about it — to cite six months later as an example — the collection has only been minted for a few weeks. According to him, it’s like asking, “When will the feature film come out?”

Now, about the team. How tall are you?

For Redman, his team currently has a magical lineup. There are between eight and twelve, a mix of marketing people, consultants, moderators and experienced developers. West Coast NFT, a company that has worked with the best non-fungible token projects Doodles and mfers, is also an integral part and has helped a lot in the coining process.

What does a typical workday look like for a Dour Darcels team member?

The Dour Darcels project is taking up everything right now, and he notes that “there’s no room for anything else in your life.” Sometimes he wakes up and checks Discord in the middle of the night to make sure everything is okay.

But while he’s used to the grind, having run Darcel Disappoints as a one-man show for years, the main difference now is the community. As Redman points out, they are “an amazing, supportive group of people.”

What are your biggest ambitions for this collection?

Some more immediate ambitions for the Dour Darcels team include having a weekly space for three months, doing community treasury giveaways, and event planning.

But the real goal for Dour Darcels and his team is longevity, which Redman calls the “hardest thing to do in Web3.” He wants to create a long-term project that benefits all holders, which means making the right decisions about utilities, not being rushed and in line with the project’s and Web3’s ethos.

Redman doesn’t want Dour Darcels to be a flash in the pan and be gone in a few months. Creating this world of the Dour Darcels is important to him.

Finally, is there a sneak peek you’d like to share or something exclusive to the Rarity Sniper community?

Redman says he needs to share that information with his Discord community first.

To learn more about Dour Darcel’s NFTs, visit the collection’s website. You can also learn more about the rarities of the Dour Darcels NFT by visiting the collection page on Rarity Sniper.

*Disclaimer: The Sniper Spotlight is a series where we take a closer look at unique and intriguing non-functioning token collections. Nothing in the article constitutes financial advice, investment tips, or promises of financial gain or loss. As always, remember to do your own research and sound responsibly.

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