Samsung’s 2022 TVs let viewers buy and view NFTs

Samsung makes it easier for TV viewers to keep an eye on the NFT market. According to a recent announcement, many of Samsung’s high-end smart TVs will allow users to browse, buy and show off NFTs.

Anyone who purchases one of the following 2022 Samsung Smart TV models will gain access to NFT-friendly features:

  • QLED
  • Neo QLED
  • Micro LED
  • The list

However, these new models do not give viewers access to every NFT marketplace. For now, Samsung has an official partnership with Gemini’s composite NFT market Nifty Gateway.

Anyone with one of the above TVs should find Nifty Gateway’s portal in the Samsung Smart Hub. From there you can search for the latest NFT offerings available on Nifty Gateway and see what each NFT looks like in “full screen mode”. If you want to have a digital collectible, you can buy it with a credit card on your TV screen. You can also view the transaction history of the NFT and other details about Samsung’s new TV models.

Samsung says it will automatically adjust brightness and color settings to “optimize” the look of each NFT. While viewers may intentionally display their NFTs, these tokens should also appear when the TV enters ambient mode.

There was no mention of whether Samsung plans to expand its NFT offerings or partnerships with future TV models.

Samsung sees potential in NFTs and the metaverse

Tech reporters have been aware of Samsung’s plans to integrate NFTs into its TVs for a few months now. Samsung even announced its NFT targets at the 2022 Consumer Electronics Show.

However, the Seoul-based electronics brand is not only interested in NFT technology. Samsung is also investing more money in developing its metaverse offering.

In January 2022, Samsung opened its 837X Experience in the metaverse game Decentraland. Based on Samsung’s iconic NYC store, this virtual venue allows guests to learn about Samsung’s offerings and participate in “quests” to win NFT collectibles.

According to a recent Forbes Samsung has filed more than 1,000 metaverse patents in the past five years. This number is comparable to companies such as Sony, Microsoft and Facebook’s parent company Meta. Interestingly, Samsung’s metaverse signups are slightly higher than tech giants Google, IBM, and LG.

Speaking of LG, Samsung’s South Korean rival recently said it is pursuing several blockchain-related projects. While there are no details on LG’s plans, some writers believe it could open an NFT market with crypto exchange Bithumb.

Whether LG or Samsung benefits more from NFTs, it is clear that South Korea is focused on Web3 innovation. As Rarity Sniper recently reported, the South Korean government is spending $186.7 million to advance its metaverse sector. South Korea’s new president Yoon Suk-yeol has also said he wants to ease South Korea’s crypto restrictions.

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