Houston’s Lago Mar Crystal Lagoon now offers a variety of NFT season passes on OpenSea. According to the CEO of the Lagoon Development Company, Uri Man, this is the first time a major US attraction is selling summer passes using NFT technology.
Interested customers could find Lago Mar’s OpenSea page under the name “Lagoon Houston NFT”. Currently, the park offers four NFT season passes, each of which features a different video of people enjoying the largest lagoon in Texas. The activity marked in each NFT corresponds to a bonus benefit that NFT holders will enjoy.
For example, the “Kayaking NFT” grants holders special kayaking privileges on Lago Mar. The three other NFTs give access to aquastrike, sailing or paddleboarding.
Whatever NFT one buys, they will have unlimited access to Lago Mar Crystal Lagoon until December 2022. Some of the many benefits included with this NFT plan:
- A one-time pass to bring four guests to Lago Mar.
- An Aqua Play Activity Pass to enjoy attractions such as bumper boats and the ‘Titan Slide’.
- Preferred access and special discounts for tickets to Lago Mar events in 2023.
- A VIP tour of Lago Mar Crystal Lagoon.
- Special seats and invitations for live entertainment.
- Discounts on food and drink.
Although the Lago Mar Crystal Lagoon is a relatively new development, it has become a regular summer destination for many Houston residents. According to Lago Mar’s OpenSea page, about 80,000 people bought day passes to visit the lagoon in 2021. In addition to the standard recreational activities, Lago Mar is known for hosting the annual Lagoonfest Texas.
Currently, the cost for one Lago Mar NFT pass costs between 0.05 and 0.06 ETH (or $150-$180). The sale of these virtual season passes will end on May 4.
Companies tinkering with NFT ticketing
Most mainstream reports on NFTs focus on NFT art projects or profile photos, but many companies are interested in practical applications such as virtual season passes. Indeed, a recent PwC report suggested that NFT season passes can add significant revenue streams to the professional sports market. There are also many entertainment venues and conferences experimenting with NFT tickets.
For example, the upcoming MET AMS metaverse conference in Amsterdam collaborated with the company GUTS to create virtual passes. GUTS specializes in merging e-ticketing with blockchain technology.
Rarity Sniper recently discovered that MGM Resorts is offering NFT tickets to an upcoming Jabbawockeez performance. This is the first time a resort on the Las Vegas Strip has used NFT ticketing for a headline act.
There are also rumors that amusement parks as big as Disney are developing NFT tickets. Uri Man, CEO of Lago Mar, explicitly mentioned “Disney World” when discussing how many U.S. attractions now want to “offer NFT access and experiences.”
As Rarity Sniper reported, Disney was looking for a Web3 expert, and the company’s former CEO Bob Iger is a partner of the avatar-building company Genies. As NFT tickets become more widely accepted, guests may be able to use their NFT wallets to visit Walt Disney World.