Consumer products company Proctor & Gamble and Carrefour conducted an unusual experiment in the metaverse a week ago: a testing session in which consumers were invited to participate in a series of tasks while learning about cleaning products.
The three-day session was unusual compared to many companies’ attempts to use the metaverse. Instead of putting users in a virtual world to “learn more” about the company, the P&G and Carrefour session gave users a task, deadline, and reward.
There was also a low barrier to entry, requiring users only to create an account and select an avatar to start the task. There was no need for a VR headset, which can run into the hundreds of dollars to buy.
The P&G metaverse activation used a well-known mascot – Mr. clean. The tasks in the experiment took place in Mr. Clean, where users spent an average of 13 minutes. According to Meta News, which detailed the activation, P&G and Carrefour emphasize learning and customer feedback rather than framing the experiment as a sales incentive.
Carrefour is no stranger to the metaverse. Earlier in 2022, the company bought land in The Sandbox, a popular metaverse platform. Elodie Perthuisot of Carrefour said at the time that the move was in line with its digital transformation strategy. The land purchased in The Sandbox would form the core of the company’s metaverse activities.
The Metaverse has been in the news in 2022
When Mark Zuckerberg changed Facebook’s name to Meta and revealed his metaverse ambitions, interest in virtual worlds skyrocketed. In 2022, months after that name change, the metaverse’s momentum has not waned, and news of this nascent technology is seemingly coming out day by day. Here are three stories Rarity Sniper has covered around the metaverse this year.
Just days ago, the Wharton School of Business announced it was launching a 6-week metaverse education course. The course entitled “Business in the Metaverse Economy” will take place in collaboration with Prysm Group, an economic consultancy firm focused on emerging technologies.
A few days ago, MTV Video Music Awards also shared that it is adding a “Best Metaverse Performance Category” to its list of awards. The music giant said it decided to create the category after noting that many artists were creating shows in virtual worlds such as Decentraland and The Sandbox.
Then there is Shibu Inu. A week ago, virtual reality company The Third Floor announced it was partnering with the creators of the meme coin to create a virtual world for SHIB members. Built on 100,000 lots, the Empire will be used to create rewards and facilitate the purchase of in-game items.
The P&G and Carrefour metaverse experiment is interesting news, if only because it shows that the metaverse technology is being used in a different, lightweight way. Here at Rarity Sniper we keep a close eye on further developments with this technology.