Pampers will make a big case for the health of black women’s mothers this year: by teaming up with LL Cool J’s Rock the Bells to release a non-fungible token collection, with sales proceeds going to the Black Mamas Matter. Alliance goes.
Melissa Aceves, the senior brand director of Pampers Equity & Inclusion, said that “at Pampers, we believe” that every woman is entitled to the same joy of pregnancy and childbirth. This belief underscored the Pampers’ commitment to changing the “systematic problems” that keep black women from getting the care they deserve.
In addition to launching the NFT Collection on Curio, an NFT marketplace, Pampers will sponsor Black Maternal Health Week, which founded and led the Black Mamas Matter Alliance.
The NFT collection consists of a 1/1 piece auction and an artwork that is sold as an open edition, meaning there is no limit on the number of sales. Keah Adams of the Art by Venus studio is the artist for both pieces. Curios matches all sales that occur in the first 24 hours.
Angela Aina, the executive director of the Black Mamas Matter Alliance, said Pampers’ support is “appreciated” and similar efforts from similarly targeted brands could raise awareness about America’s maternal mortality crisis.
According to recent statistics, black women are three times more likely to die from pregnancy-related causes than white women, and 60% of pregnancy-related deaths are preventable.
Web3 philanthropy not uncommon
Pampers’ philanthropic NFT collection is reminiscent of many examples of giving back in NFT circles.
In 2021, the collection that kicked off the trend was Untamed Elephants, which donated large sums of money (based on primary and secondary sales) to organizations dedicated to elephant conservation.
Other teams behind NFT collections, such as Alphabetty Doodles, have donated similar sums of money to the causes they believe in, creating products that directly address social or educational problems.
One of the key donor sectors in the NFT space is the teams behind women’s collections like World of Women. These teams fight for equal treatment in the Web3 sector for female creators and artists. They often donate to organizations such as Girls Who Code or STEM-focused education groups for women.
Using NFTs to support philanthropic efforts is indeed not new, but promises both holders and teams that change can be made in Web3, sometimes with greater impact.