NFT Collection from IHG Hotels & Resorts linked to IRL benefits

British global hospitality company IHG Hotels & Resorts has just launched ten exclusive non-fungible tokens (NFTs) linked to real benefits and rewards. The NFTs were designed by contemporary British artist Claire Luxton in what is also her debut digital collection.

The NFT collection consists of ten unique NFTs that pay homage to the brand’s heritage through digital animations of fauna, flora and animals. They capture the beauty of IHG Hotels & Resorts destinations around the world.

Here’s what we know about the NFT from IHG Hotels & Resorts and Claire Luxton:

  • The NFTs are auctioned at and only IHG One Rewards members can bid with their points.
  • Bidding started at 150,000 points and the auction ends on December 9.
  • Winners will receive the digital NFT and custom in-real-life (IRL) artwork from Luxton.
  • Holders of the NFTs will also receive an upgrade to InterContinental Ambassador status for a year and a one-night stay at the InterContinental Rome Ambasciatori Palace, set to open in 2023.

Tom Rowntree, Vice President of Global Marketing for Luxury Brands at IHG Hotels & Resorts, said the new collection will allow the company to engage with guests and culture in a “contemporary way”.

IHG Hotels & Resorts is a global hospitality company headquartered in Buckinghamshire, England. This is the first venture into Web3.

Hotels get cozy in Web3

IHG Hotels & Resorts isn’t the only hospitality company to start using Web3. At Rarity Sniper, we’ve covered several stories of hotels and resorts investing in NFTs and metaverse technology. Here are some of the top stories.

First, Hotel Riu Plaza España officially entered the AltSpace metaverse. With the new immersive experience, customers from all over the world can enjoy the 360-degree view of Madrid without having to book a room. Metaverse visitors can explore the hotel lobby, rooftop, and balcony that overlooks the iconic 100-foot terrace.

Subsequently, Aspen Lakes became the first privately owned golf resort and first gated residential community to use NFTs in its business model. The popular Oregon destination — home to kayaking, biking, skiing, and hiking adventures — issued 10,000 Founding Family membership passes as NFTs.

Finally, Pullman Hotels, a subsidiary of Accor, is introducing an NFT collection of emerging women and Indigenous artists at four of its locations in Australia. The theme of the collection is travel and will feature artworks by four artists from different parts of the world.

IHG Hotels & Resorts’ decision to release ten limited edition NFTs shows that the company is ready to dip its toes in Web3 waters. If the project is a success, we think we’re likely to see more moves from IHG and other hospitality companies in Web3 in the future.

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