A brand new federal trademark utility suggests the NBA plans to bolster its presence by citing digital collectibles, memorabilia, artwork, gaming and more.
The NFL rose to heads in March when it finally relented and authorized groups to forge offerings within the blockchain and cryptocurrency industry, albeit with some notable limitations. But as modestly encouraging as it once was, the league remains in many ways behind the NBA as it involves embracing the worlds of Crypto, NFTs and Web3 with the fewest connected strings imaginable.
We got our latest evidence on Monday within the type of trademark utility filed by legal professional Josh Gerben of Gerben Intellectual Property at the US Patent and Trademark Office as famous at Boardroom.
The forms include a request for an unmarried trademark — “The Association” – herein, however, is a long checklist of probabilities for NFT reports that would be built on an exciting foundation, fashioned through platforms such as Dapper Labs’ NBA Top Shot.
- The Association mark that “contains standard characters, with no claim to any particular font style, size, or color.”
What is it for?†
- Downloadable multimedia plate with artwork, quite a lot digital customer productssports tickets, sports systems, buying and selling playing cards, collectibles, memorabilia, jerseysuniforms, basketballs, scoreboards, video video gamesindicators, participant photos, fan photos, environmental photos, group trademarks, competition trademarks, textual content, signaturesaudio, photos, video, sports movementinterviews, clips, highlights, statements, occasions, tributes, displays, statistics, datapaperwork, memes in the case of basketball authenticated via non-fungible tokens (NFTs)
- Downloadable multimedia record with: artwork, photos, textual content, audio and video in the case of basketball authenticated via non-fungible tokens (NFTs)
Just as Jerry West is bigger than an emblem, “The Association” is bigger than a nickname. And while it’s too early to say what form this federal filing will ultimately take in court, on your smartphone, or on the endless roads of the metaverse, it’s no doubt further proof that the NBA is as critical as it is ingenious in terms. from cultivating new enthusiasts and discovering advanced techniques to interact with current ones.