Iron Mike has made his return to non-fungible tokens. On Monday, Binance, the largest cryptocurrency exchange in the world, announced the Mike Tyson Mystery Box NFT drop. The collection of 15,000 will be divided into levels, with each level having different benefits. The levels are:
- Bronze (9,000 NFTs): Special Collector’s Edition Artwork #1
- Silver (4,000 NFTs): Special Collector’s Edition Artwork #2
- Gold (1950 NFTs): Special Collector’s Edition Artwork #3
- Platinum (35 NFTs): Physical Mike Tyson Merchandise
- Diamond (15 NFTs): Autographed Mike Tyson Merchandise
The sale will start on April 5 at 11:00 AM UTC. Users can purchase up to 50 Mystery Boxes and resell them on the Binance NFT Marketplace if they wish. Those who achieve a Platinum or Diamond NFT can go through a KYC process to have their merchandise shipped to them.
Those who hold their Mystery Boxes will receive three airdrops over the course of the year and exclusive access to Iron Mike’s next NFT drop. Henric Aryee, an “award-winning illustrator”, created the art for all NFTs, according to the Binance website. He is from Stockholm and has high profile clients.
Athletes Try to Take Advantage of Web3
The Mystery Box NFT drop is not Mike Tyson’s first foray into NFTs. In 2021, he changed his photo into a Cool Cat and entered the community. He also released his first collection on OpenSea entitled the Mike Tyson NFT Collection. This set of NFTs featured iconic moments from Tyson’s life, reimagined by artist Cory Lew. It was a big hit upon release, although it now has a minimum of 0.08 ETH.
Other athletes such as Serena Williams and Neymar have joined the popular Bored Ape Yacht Club. They changed their profile pictures on social media accounts to The Apes at the time, much to the delight of NFT owners and the chagrin of their more regular fans.
And many athletes drop NFT collections. Tom Brady’s NFT marketplace Autograph, which aims to connect athletes with an impressive following to their fans through NFTs, raised $170 million in January. Michael Jordan recently released his NFT collection called Seven Rings, which features bull busts with rings on the horns.
There is little doubt that one of the most robust early use cases of NFTs is for collectibles, and athletes are taking advantage of it. Time will tell if Mike Tyson’s Mystery Box collection will be a success, but there’s little doubt that NFTs gained popularity in 2022, after an excellent year in 2021.