Magic Eden, Polygon to Grow GameFi with New NFT Partnership

NFT marketplace Magic Eden is expanding to a third blockchain: Polygon.

On Tuesday, the company announced that it is integrating Polygon-based NFTs and games on its platform to realize its “multi-chain vision” and grow the blockchain gaming space. To make this possible, Magic Eden will release a launchpad and marketplace with support for Polygon and its native MATIC token by the end of the year.

The soon-to-be-released launchpad will help Polygon game publishers with audience reach, go-to-market strategy, funding, monetization, and infrastructure. Although the platform has not yet launched, many blockchain game developers have already signed up. Launch partners include BORA, Planet Mojo, Intella X, Shatterpoint, nWay, Boomland, and Taunt Battleworld.

As for why the Solana-centric marketplace went with Polygon, it saw it as the ideal partner for its scalability and brand partnerships. The Ethereum layer-2 scaling solution is known and widely used for its faster, cheaper transactions than the Ethereum mainnet, making it a more attractive option for conducting a high volume of digital asset transactions.

In addition to transactions, Polygon has also scaled up its brand partnerships. The blockchain platform works with a number of major brands such as Adidas, Disney, Dolce & Gabbana, Pepsi, Reddit and Starbucks.

Magic Eden believes these benefits of working with Polygon will help it achieve a number of key objectives: integrating global brands and new users into NFTs, bringing Web3 games to the masses, and becoming the de facto best NFT marketplace with multiple become chains. Whether it achieves the latter remains to be determined. But with the latest integration, Magic Eden is gaining a new group of fans: the Polygon gaming community.

Polygon acquires Web3

Magic Eden is just the latest in a long line of important partnerships for Polygon. With partnerships with the likes of Disney, Nike, Pepsi, and Starbucks, it is quickly becoming the go-to blockchain for the masses. But partnerships aren’t the only thing Polygon is doing. At Rarity Sniper, we’ve covered many other major announcements from the L2 scaling solution.

Here are three of Polygon’s greatest stories:

Polygon becomes the leading Web3 Onramp (says Berstein)

According to a report from Bernstein, a private wealth management company, Polygon is the main gateway for people moving to Web3. The Wall Street broker cited Polygon’s low-cost, high-speed network as the reason major brands, such as DraftKings, Meta, and Robinhood, have partnered with it.

Polygon overthrows Solana and becomes #2 Blockchain

By September, Polygon had overtaken Solana by NFT sales volume according to CryptoSlam statistics. During the period under analysis, Polygon had generated $97 million in NFT sales volume, ranking second for that period. It had generated about $40 million more than Solana, $70 million more than ImmutableX, and $82 million more than Flow.

Polygon founder raises $50 million for new Web3 fund

In August, Polygon founder Sandeep Nailwal, along with Cere co-founder Kenzi Wang, raised money for a new Web3 fund called Symbolic Capital. Symbolic Capital raised $50 million to invest in Web3 startups in emerging markets building decentralized applications (dApps). Through its investments, the fund hopes to get billions of people on board for Web3.

These are just some of Polygon’s recent moves. But with new partnerships appearing every week, don’t be surprised to follow up the Magic Eden news with another eye-opening announcement.

Leave a Reply

Your email address will not be published. Required fields are marked *