Lamborghini makes a first: auction a supercar with a non-replaceable token attached to it. The rare event will link the sports car company and the NFT community and mark the end of a glittering history for the gas-powered Aventador car line.
The supercar up for auction is the latest gas-powered Aventador LP 780-4 Ultimae Coupé, a supercar with a V12 engine that can go from 0 to 68 mph in 2.8 seconds. The auction will take place at RM Sotheby’s on April 19, and those wishing to win the auction must attend in person to bid.
Stephan Winkelmann, the CEO of Automobil Lamborghini, said the company’s entry into the NFT community is part of a long-term strategy. The aim is to position the sports car company as ‘brave, authentic and unexpected’, with profit not being the goal for Lamborghini’s entry into the ‘digital realm’.
Lamborghini has contracted some NFT natives to add flair. Krista Kim will provide the artwork for the Aventador 1:1 NFT, and Steve Aoki, a well-known DJ, will create a track for the NFT and auto. Aoki said he wants the track to reflect the car’s “spiritual energy” — its mood, passion and strength.
Supercar Auction Not Lamborghini’s First Venture Into NFTs
The auction of the Aventador supercar and pairing with an NFT isn’t Lamborghini’s first venture on Web3. The Italian sports car company released a series of digital art NFTs in 2022 that could only be unlocked with “space keys”. It was also combined with BITSTAMPS in 2020 to create a range of digital stamps.
According to Lamborghini, this is the first time a company has auctioned a supercar in combination with an NFT. Aoki pointed to the “historic” nature of the event in his statement.
While it may be the first time a supercar auction has been linked to an NFT, this is not the first time a company has linked a physical object to an NFT. Recently, a company sold a house on the blockchain, using an NFT as a vehicle for purchase. Hennessey auctioned a rare liquor bottle through an NFT, and other liquor companies have done the same.
There is no telling what price the Lamborghini Aventador will fetch at auction. Still, since it’s the last gas-powered model and has some special perks, like a tour of the Museo Lamborghini and a meet and greet with Kim and Aoki, it could be much higher than the usual offer of around $500,000.