Kate Moss Enters DREST Fashion Metaverse For Campaign

Kate Moss has signed with DREST, a gaming and fashion metaverse, to participate in a two-week campaign as a guest avatar.

Users in the DREST metaverse can dress up and style the Moss avatar and participate in photoshoots and challenges for two weeks. Every wardrobe currently available in the DREST metaverse will be an option for users, including clothing and accessories from Versace, Gucci, Loewe and Bottega Veneta.

The winner of the challenges will receive a “Baby Move” pendant in white gold worth an estimated $3,437. Moss chooses the winner himself.

The fashion icon said it was “incredible” to see the avatar DREST made for her and that she loved being a part of the creative process. She only had one tip for challenge participants, which was that her DREST avatars can never “carry too many diamonds.”

Lucy Yeomans, the founder of DREST, said that many people in the fashion world thought the idea of ​​merging the fashion and gaming worlds was “crazy”. But Moss was not one of them and loved the concept. Yeomans said it’s an exciting moment for the fashion icon to make her first appearance in the DREST metaverse.

Kate Moss’ avatar will temporarily replace the App Store cover image of the metaverse app for the duration of the campaign.

The fashion industry seems optimistic about the metaverse

If there’s one industry that looks optimistic on the metaverse, it’s the fashion industry. Some notable names have entered the digital world in recent months, including some that may be surprising. They contain:

  • Dolce & Gabbana: Launching Multiple Non-fungible Token Collections
  • Gucci: buying land in the metaverse to build experiences on it
  • Victoria’s Secret: Registering Trademarks for Use in the Virtual World

And those three pale in comparison to the excitement in Decentraland this month, with the first-ever Decentraland Fashion Week. Set in a prime real estate location in that metaverse, Fashion Week showcases dozens of brands, including Estée Lauder, who became the exclusive beauty sponsor of the event.

The metaverse is tempting to the fashion industry and many other retail-focused industries because of its low production costs and ability to replicate goods instantly, depending on demand. Time will tell if the Kate Moss campaign is successful, but for now she’s another big name jumping into the metaverse, a concept that seems to be speeding up rather than slowing down.

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