Hooters Joins the Metaverse with New Trademarks for NFTs

Hooters may soon be bringing its famous wings and waitresses to Web3. According to a March 25 filing sent to the US Patent & Trademark Office, Hooters is serious about developing NFTs and a metaverse restaurant.

although bells has not released official plans for its Web3 efforts, its recent patent lists three objectives. First, the US restaurant chain says it is interested in making NFT versions of its menu items. This section also suggests that Hooters is interested in creating NFTs using art, music, and video clips.

In the second paragraph, Hooters says it wants to create “Virtual Goods Online Retail Services.” In the final section, the company expands on this phrase when it mentions a “virtual restaurant.”

It’s also clear that Hooters’ metaverse location will link to real-life restaurants. Hooters’ patent filing suggests customers can order IRL delivery services in the company’s upcoming metaverse destination.

While there is no mention of sports betting in the trademark filing, Hooters has made headlines this year for adding gambling to some of its physical venues. Hooters recently announced that it is partnering with BettorView and DraftKings to allow customers to place bets on popular professional sports.

It’s no secret that the DraftKings platform is getting more involved in NFTs. Given Hooters’ recent NFT patent filings, some people suspect the restaurant chain will soon be partnering with DraftKings’ NFT marketplace. As yet, there is no official press release regarding NFT partnerships between these two companies.

Hooters joins dozens of other restaurants in the Metaverse

Today, analysts can split restaurant chains into two categories: those that are already in the metaverse, and those that want to get in.

On the same day, Hooters filed his metaverse patent, Yum! Brands has filed three Web3-related applications for Taco Bell, KFC and Pizza Hut. Like Hooters’ trademark request, Yum! wants to create NFTs and metaverse locations that allow customers to order real-world delivery services. yum! Brands’ patents also list new digital reward points, NFTs and video games.

While Yum! and Hooters have yet to launch virtual restaurants, other fast food brands have already established their metaverse locations. For example, Rarity Sniper recently reported on the opening of Wendy’s first virtual restaurant in Horizon Worlds. Fans of the Ohio-based chain can now use a Quest 2 VR headset to explore Wendy’s themed areas and try to win free IRL food.

Roblox fans may remember that Chipotle opened a temporary virtual restaurant in October 2021. Earlier in 2022, McDonald’s created a Lunar Day metaverse site with the help of designer Humberto Leon.

Panera Bread is yet another chain looking to create a metaverse experience. According to a patent filing dated Feb. 3, Panera’s team is developing a Web3 identity it calls “Paneraverse.” Like its competitors, Panera emphasizes NFTs and a virtual restaurant in its USPTO patent.

From Dunkin’ and Arby’s to Jimmy John’s and Sonic, almost every fast food restaurant now has a metaverse strategy.

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