Last week, the international soccer star turned businessman David Beckham became the latest sports icon to file for Web3 and non-fungible token (NFT) related trademarks.
The trademarks were filed in the United States Patent and Trademark Office (USPTO) on April 19 and shared on Twitter on April 24 by Mike Kondousis, a trademark attorney.
While Beckham has not released details about potential Web3 projects, the trademark applications indicate that Beckham is preparing to release NFTs and digital tokens, virtual clothing, footwear, headwear and accessories, and virtual performances and entertainment events.
In March, Beckham also became the brand ambassador of DigitalBits, a layer-one blockchain protocol that enables tokenization of assets and NFTs. DigitalBits calls its blockchain technology fast and environmentally friendly compared to other platforms.
The legendary footballer’s career spanned more than twenty years and earned him such international fame that he was awarded the Order of the British Empire and the title of sir†
NFTs, Web3, the Metaverse & Sports
Beckham is far from the only sports star to recently become a brand ambassador for a Web3 company.
Tennis grand slam champion Naomi Osaka is a brand ambassador for FTX, a crypto exchange in the Bahamas. And in 2021, FX Empire reported that Argentine football legend Lionel Messi would receive a portion of his Paris St. Germain welcome bonus in the club’s fan token.
In addition to sponsorships, superstar athletes including Tom Brady, Lebron James, Floyd Mayweather, Mike Tyson and several others have released NFT collections or registered trademarks related to Web3 and the metaverse. And sports leagues from the NBA to the UFC, as well as individual teams like the Dallas Cowboys and New Jersey Nets, have all invested heavily in these burgeoning technologies over the past year.
As NFTs open new avenues for athletes and teams to connect with fans and generate new revenue streams, many believe they will become the biggest revenue generators for global sports brands in the coming years.
We’ll have to wait and see how sports and NFTs play out. But we’ll definitely be keeping an eye out for what Beckham brings to the NFT and metaverse spaces in the coming months.