Chris Brown launches Streetwear NFT collection

Chris Brown fans have a reason to celebrate: The singer has teamed up with John Dean, founder of LA-based clothing brand Renowned, to release a streetwear NFT collection. The collection is based on a black superhero called “the Auracle”, who travels through time and can change shape.

Dean said in a press release that Web3 has the potential to correct “many problems” that continue to plague the real world. In particular, non-exchangeable tokens allow creatives to take advantage of their work while still mastering the story. According to Dean, he and Brown can create the next mega-superhero in ‘the Auracle’.

The two men joined forces with a collective of all-black developers and 3D artists for the collection. They also enlisted the help of BlackNFTART, which Dean said was crucial in reaching the wider community about the collection. BlackNFTART, a group that makes sure newer technologies incorporate black art, has been working to educate potential clients about the NFT process.

BlackNFTART has focused on the NFT wallets themselves, which are often non-custodial and require more care than a traditional computer file system.

Chris Brown has long been a fan of streetwear and has collected pieces from Supreme and [email protected] He has also been a supporter of Web3, when he showed on Instagram an NFT he bought. His collection will also have an IRL utility, with some lucky NFT owners receiving a physical item based on an NFT they own.

Musicians and music labels bullish on web3

Few industries have been more optimistic about Web3 than the music industry. In the past few months alone, some top labels and musicians have invested in Web3’s infrastructure. Some examples are:

And it’s not just older artists diving in, either. Ariana Grande and Travis Scott had concerts in Fortnite and Kings of Leon released an entire album as NFT.

Proponents of NFTs believe they can give artists more control over their work and greater pay cuts. Today, streaming companies, including Spotify, eat a large chunk of the musician’s salary, especially if those musicians are not well known.

Chris Brown entering the NFT scene is definitely bullish and could introduce more people to Web3 and non-replaceable token technology.

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