China’s ZTE Secures Trademarks in the Metaverse

Chinese telecom provider ZTE has just won several English trademarks related to the metaverse. According to recent documents from the State Intellectual Property Office, ZTE now owns the rights to use the following terms:

  • ZTE META
  • METARAN
  • ZTE META-CELL

The Shenzhen-based telecom company already applied for these metaverse patents in October 2021. New documents reveal that Chinese state officials formally registered these trademarks on March 21.

There is no mention of how ZTE will use its new trademarks in metaverse efforts, but analysts believe they will have something to do with improved communication technologies. ZTE also says it will use these patents to help develop “scientific equipment” in the metaverse.

The news of ZTE’s successful patent applications comes a few weeks after Chinese officials discussed metaverse technologies at the Two Sessions meeting. At this massive annual gathering, dozens of Chinese delegates submitted proposals for state-sponsored metaverse programs.

The Chinese government partly owns and operates ZTE.

Will China lead the global metaverse sector?

There is no doubt that China wants to be a leader in the emerging metaverse industry. According to some financial analysts, the second largest economy in the world has a good chance of becoming a metaverse champion.

As Rarity Sniper recently reported, the ReportLinker company believes that China has the best growth potential in the global metaverse market. According to ReportLinker, China could rake in about $103.1 billion from its metaverse sector by 2026. If this finding is correct, the Chinese metaverse market would have a compound annual growth rate of nearly 40 percent.

Morgan Stanley researchers recently claimed that China’s metaverse industry could be worth $8 trillion. The US bank believes that China’s hot tech companies such as TikTok, Alibaba and Tencent will help generate most of the country’s metaverse-related revenue.

Like ZTE, Alibaba and Tencent recently filed metaverse-related patents. New data suggests that about 1,000 Chinese brands have already filed official trademark applications for metaverse terms.

In addition, the Chinese government established a metaverse-focused commission in November 2021. This new division, officially called the ‘Metaverse Industry Committee’, works within the Chinese Mobile and Communications Association.

However, Morgan Stanely noted that China’s growth potential depends on how the government responds to emerging metaverse companies. If Beijing pursues a centrally controlled program with excessive regulation, it could hinder innovation in the local metaverse market.

While China is emerging as a major contender, it is not the only country investing in its future metaverse sector. South Korea, for example, says it will spend $186.7 million on metaverse innovation. ReportLinker also highlighted the potential of Germany, Canada and Japan in the global metaverse race.

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