Australian art experts and blockchain developers recently opened a curated NFT site called White Cubeless. Built on the Ethereum blockchain, this new virtual art gallery showcases fine art NFTs from prominent Australian painters, including Wendy Sharpe and Bernard Ollis.
According to the White Cubeless team, every unique NFT approved on its site uses Ethereum smart contracts to verify authenticity and ownership. These smart contracts are also programmed to pay royalties to the original artist every time an NFT trades in the secondary market.
In addition to established painters such as Bernard Ollis, White Cubeless welcomes emerging digital artists, filmmakers and visual effects designers. Some of the current performers on White Cubeless have experience working in movie studios like LucasFilm or tech companies like Apple.
The name “White Cubeless” refers to the “white cube” where art is typically displayed in modern museums. The founders of White Cubeless used the term “cubeless” to emphasize the liberating potential of digital showrooms and NFTs for contemporary artists.
Today, anyone who visits whitecubeless.com can browse and purchase the latest fine art NFTs using Ether. White Cubeless is compatible with many popular Ethereum wallets, including MetaMask. While customers could only use ETH to purchase White Cubeless NFTs, the site’s developers say they will introduce credit card transactions in the future.
Art museums make way for the Metaverse
As the art NFT market continues to grow, more traditional art auction houses have begun to adapt to Web3 innovations. For example, Sotheby’s has hosted numerous high-profile auctions for cutting edge NFTs such as CryptoPunks and the Bored Ape Yacht Club. Christie’s also made art history when it sold the Beeple’s “Everydays – The First 5000 Days” NFT for $69 million.
It’s also getting easier to find NFT art galleries in metaverses like The Sandbox and Decentraland. Indeed, just a few weeks ago prominent Twitter user Punk6529 announced a major NFT metaverse museum called “OM”. The “Genesis City” area of ”OM” is currently in alpha mode and there are already many valuable NFTs on display.
But it’s not just metaverse museums that display NFT artworks to visitors. As Rarity Sniper recently reported, Seattle opened an NFT museum in the Belltown neighborhood. Across the pond, London opened the NFT-focused Quantus Gallery earlier this year. Even the famous Uffizi Gallery in Florence has started selling NFT versions of his priceless paintings.
Tech companies are also developing new ways for NFT collectors to display their digital artworks. Most notably, Samsung has announced that many of its 2022 Smart TVs will allow users to trade, rate and display NFTs using the Samsung SmartHub. While these current Samsung TVs only connect to Nifty Gateway, it highlights the growing desire among NFT collectors to display their digital collectibles.